Market Screening Essay Example

Market Screening Essay For example a low level employee has a question, and asks a high level employee (Higher on scale then low level) the high level employee may have an answer that Is Incorrect; the low level employee will take that answer as the correct one Just because of the class difference. That low level employees mindset Is, If he Is higher In the company then me, he must know more than me. 3. Masculinity Femininely- How male orientated or female orientated a country is. Example 1- Canada is 52 on the scale, meaning we treat men and women fairly equal. Example 2- Sweden is 5 on the scale, meaning they treat women favorably, it is a country run by a woman, so this could affect how business is run. This dimension has a huge effect on how businesses are run because of how people treat co workers. 4. Uncertainty avoidance- This explains how many risks a country is willing to take. If they have a high uncertainty index, they are run by the book, no room to breathe no mistakes, everything is in order all the time. The opposite goes for Low index, the country is willing to take many risks in order to improve. We will write a custom essay sample on Market Screening specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market Screening specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market Screening specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Both of these go for how a country/business can be UN, if it is high the business will not be open to change, and if it is low the business welcomes change with open arms. 5. Long + short term orientation- This is how open a culture/business focuses on rep or status in my opinion. If a country like China has a business with the idealism of a Long term orientation they keep their employees, people stay in 1 business for a life time. In fact that business is there life that same place may own everything in an area, the company owns the schools, the cars, the hospitals, and it becomes a community. The opposite goes for countries like Culturally both countries are different from each other, and will affect management. Canada is a very Multilingualism collect so Adam will nave many smallness when trying to manage in a very group orientated fashion. Canada having a low PDP indicates that there isnt as much of a class system as Brazil being at 69, so because of this class system Adam is going to have to treat his workers differently to get the message across, maybe not as many questions being asked to workers, but Just being demanding and straight forward. In Canada there should/is a mutual respect teens managers and workers, in Brazil being higher on the PDP scale, the workers and managers respect each other; but the workers feel a bit less free around the manager, and a bit more oaf underdog. Adam comes from a very neutral masculine and feminine country, and Brazil is almost the same, so the management change from Canada to Brazil will be very neutral and wont give him many problems. Areas that have a neutral masculine and feminine country wouldnt have as many problems as a masculine dominant society or feminine dominant. When Adam first goes to Brazil to begin management, he will have problems with uncertainty because Canada is very open to change, and is happy with what they have, Canada is right in the middle for the most part. But when Adam first goes to Brazil the workers there might have a problem with him already Just from the initial change that he might implement. Brazil has a high ALAI so as Adam Joins in the workers will have to change work habits right off the bat to suit Adam to some degree. Brazil has a very long term orientation type of society. When people start a Job; the expectation is that they will pep the Job for a long time, and will have a lot of Job security. If someone is out of line and not doing what they are expected of, Adams cant Just give someone 2 weeks notice that they must leave, the idea is to keep people for a long time, and train them so they are efficient in their Job. Canada is literally the opposite, people in Canada move Jobs constantly so Adam is going to change himself to get used to this new type of culture. 3. The selection regarding hiring Adams doesnt change much because of the knowledge of international business that he has himself. Adams still has knowledge f Portuguese language, but is not anything fantastic, but he does have knowledge of English which is a primary language in business, and Spanish. So because of this Im sure that Adams will be fine in Brazil understanding main business languages. Language skills are a huge importance in the business world, and Adams has the main business languages (English, Spanish), and understanding of Portuguese, so his knowledge of the languages will be very beneficial to his management skills. The use of a translator should not be required, Adam has said that he can speak English, Spanish and understands Portuguese, so because of this understanding of languages, Adams should be able to figure things out for himself. It is understandable if there are small needs of assessment within the language barriers, but Adams knowledge of all the languages should be beneficial to putting the pieces of languages together. Spanish and Portuguese are very similar languages, so Adams should be fine. Problems that may occur with Adams language barrier is the fluency with Portuguese. He should be able to figure things out for himself, but I anticipate that there might eventually need a translator. Also with Adams managing there, he will learn over time to speak Portuguese fluently over time. 4. Brazil is one of the Burl countries. Inure are 4 Burl countries: Brazil, Ursula, IANAL, Ana Canaan. Nine Burl countries are four major countries that are major business countries with a lot of profit to be made in each of them. Brazil is one of these Brick countries, and in the last few years Brazil has had a new government which changed the trade barriers within it so more business can be dealt with. Bombardier made these decisions based on the market screening process, Brazil: Basic Needs, Demand, Legal forces, Geographical screen, competitive, and final selection. Brazil needed to answer all of these screening processes better than average. Basic needs of Brazil- Brazil is in need of industrial corporations and is growing all the time, the CIA fact book shows the amount of Labor force by occupation: Agriculture: 20% Industries: 14% services: Brazil is growing constantly and the more companies like Bombardier making Brazil a host country is making more profit themselves, and also pushing Brazil closer to a fully developed country with more services instead of Agricultural Jobs. More Jobs is utter for Brazil and the labor cost is lower than in the US, so Bombardier makes more profits. Economic/Financial- Compared to other countries, Brazil has a low inflation rate of 4. 2%, This is very low even for a Brick country, Russia for instance has 1 1. % inflation rate, so Brazil is great to go into in that regard. The exchange rates arent bad as well Exchange rates: Real (BRB) per US dollar 2. 0322 (2009), a bit high but can work with it. Legal + Political- Brazil is a Federal republic a state in which the powers of the central government are restricted and in which the component parts (states, colonies, or rovings) retain a degree of self-government; ultimate sovereign power rests with the voters who chose their governmental representatives. This allows trade agreements and trade barriers to be lowered and allow more things to go through. The entry barriers are small; most things go through now that there is a new government. With the new government, people in smaller towns vote for their own government, and they have a choice. So the government is stable if the people are happy. Coloratura- Brazil is a very time oriented society for the most part regarding life in a business. People in Brazil focus on staying somewhere for a long time, so the culture would be similar to the business world. Cultures are based on time, older cultures stay with the community rather than new cultures being created and put into play. Brazil is a great culture to get into with a multi conglomerate like Bombardier, because it is a Brick country but the culture would accept something that may increase Jobs and value of the community/country. Competition- Competition within Brazil is not much for Bombardier, Brazil has services and industries but Bombardier does so many different things, Jet skies, boats, and makes a huge market hat is hard to compete with. Industries within Brazil are: textiles, shoes, chemicals, cement, lumber, iron ore, tin, steel, aircraft, motor vehicles and parts, other machinery and equipment. Given all of the other businesses in Brazil it gives an outline of what competition Bombardier will have, and given a quick look these businesses dont focus on the same things, so Brazil is open to a organization like this. Final Selection- Brazil passes all of the screening processes with flying colors, lots of labor cheaper than the US, not much competition, very cultural so the sooner Bombardier gets Into Brazil ten Taster people would Jolt Ana ten longer people would be there. Brazil is in need of more services and industries so having new factory building/selling bombardier products will give Jobs and increase Braziers rep having a huge organization there. Brazil has a new political system and a new government, making it cheaper and more effective moving in Brazil then other Brick countries. Brazil would be a fantastic new market for Bombardier to move into because of how well it passes the market screening, it is a great place to make an amazing profit and to expand into a host country.

Carol Anne Duffys Adultery Essays - Duffy, Adultery, Poetry

Carol Anne Duffy's Adultery Essays - Duffy, Adultery, Poetry Carol Anne Duffy's Adultery FORM AND STRUCTURE Carol Anne Duffys poem Adultery is structured in a traditional and straightforward way. It is comprised of eleven verses - each with the common four lines, which consist of between four and nine words. This makes the poem not particularly striking at the first look, before it is read. The typography does not attract the readers attention, this is probably because Duffy wants the reader to concentrate on the language, and is not concerned with the shape that the lines form, or how they relate to the themes of the poem. RHYME AND RHYTHM Duffy does not seem particularly interested in rhyme in this poem, and probably decided before writing it that she did not want any. Therefore rhyme has been avoided, as has a regular, repetitive rhythm. I think that Duffy wants to allow the language to speak for itself, without getting tangled up in rhyme and rhythm schemes, and having to change what she wants to say in order to make it fit these limitations. She also wants to avoid losing the impact of the poem. This has much to do with the language used, poetic devices, and very often, the lack of rhythm, seen clearly in the first verse when she writes: Guilt. A sick, green tint The caesura breaks up the line, splitting it into two. If she were writing within the barriers of a specific rhythm, she would probably be tempted, and perhaps compelled to, split this line exactly in half, in order to balance it and keep the structure. This would not have the same effect. The caesura is used as dramatic device, implying that the poem is intended to be read out loud. The break makes the reader pause, giving the first word a larger impact as it is isolated from the rest of the text. It also does the same for the following sentence, and as it is on the end of the verse, there is a natural pause here as well, giving this line impact and power. Seeing as it also highlights a key theme in the poem, guilt, it is also an important line as it tells the reader a little about what to expect, and also raises their interest and expectations, Guilt? Why? Who? LANGUAGE Duffy uses language very effectively in this poem. She wants to create a specific atmosphere and then build on it, creating characters, situations and emotions as she does so. She wants an atmosphere of sleaziness and seediness, but wants it to sound exciting, dangerous and seductive. She also examines the harm that the situations cause. The first verse (or stanza) is packed with intrigue, mystery, excitement and questions. Wear dark glasses in the rain, demands the first line, and the reader gets ideas of disguise. It goes on to mention unhurt and bruise - dark glasses to hide a black eye? Maybe not, another glance at the title, Adultery, suggests something else - sado-masochism? Then comes the guilt, as mentioned above, and reader knows she is talking about a sexual affair - but who? What? Where? We want to know more. The second verse builds on the sexual intrigue with mentions of hands can do many things, and money tucked in the palms suggests prostitution, as well as wash themselves maybe implying that they feel dirty? Duffy is building an atmosphere which is sexually charged and filled with riddles and ambiguous comments, daring the reader to assume a sexually link. The next verse features the line: You are naked under your clothes all day..., another sexual connotation, perhaps implying that the clothes are a disguise, and all day the character does something which is not really them, and underneath they are different, naked suggests vulnerability. There is also ...brings you alone to your knees... and ...more, more..., which could suggest oral sex, while the repetition shows that Duffy considers this the most important word of the line, demanding it stands out, and it could suggest an unsatisfied sexual appetite, or description of the frequency of the couples meetings. Dishonesty is mentioned with deceit and Suck a lie with a hole in it. This could be a more explicit reference to oral sex, or more obscurely, Polo mints, the mint you suck with a hole in it. Duffy could be saying that the lies are sweet, addictive and refreshing compared with a mundane life, like Polo mints; she could mean that the lies come as easily as sweets from a packet, although probably not.

Am I an etrepreneur Essay Example | Topics and Well Written Essays - 1500 words

Am I an etrepreneur - Essay Example Entrepreneurs will gather resources and take the risk of investing these resources into a venture that they are not certain will bring profits, and this is what will cut them out from just normal business people. Creativity and innovation are paramount for entrepreneurs as creativity enables them to develop, and discover new ways of bringing solutions while innovation gives them the ability to apply creative solutions to problems and openings in their effort to enhance peoples’ lives and make profits. Entrepreneurship will entail the actions taken by entrepreneurs to bring about change and to attain financial benefits and the satisfaction that something was changed for the better. Entrepreneurship will also entail the act of creating something after seeing an opportunity, shaping a goal to be achieved and taking advantage of the situation in order to make profits (Gilbert, 2006). The entrepreneur or the person with the idea will then plan, persuade and raise the capital needed to initiate the business from where he will run the business to ensure success. For entrepreneurs to be deemed as successful various characteristics are required, which will play a crucial role in determining their entrepreneurial success. Personally, as an entrepreneur, I have realized that I have the required skills and knowledge needed to become successful in the banking sector. I have engaged in various activities that have proved to me that I can be rich and successful as it has been my long term goal to be rich and retain control of my ventures (Gilbert, 2006). At a tender age, I engaged in various money raising ventures that have enabled me to cater for my personal needs and also save a lot. In fifth grade, I made profits from noticing that students were carrying snacks to school, and there was only one canteen in school that was unable to attend to the needs of the whole school. Being a member of the business club in school, I developed the idea that we could start our own canteen, where we could employ one person to run the business. Other students supp orted the idea, and we proposed the idea to the school administration, which was reluctant to accept it, but finally did after we convinced them that it would not interfere with our studies. We collected start up from membership fees that were charged for admission into the business club from where we started the venture. Profits from the canteen were used to expand the venture and by the time I was clearing school the canteen had grown and all members had benefited from it, and the whole school had also benefited from readily available snack. I have ever since acquired the skills of seeing an idea and investing in it in order to gain and benefit those who what I serve. As an entrepreneur, I have acquired the skill and knowledge of examining needs, wants and problems to see how I can bring solutions or improve how they are solved in the existing ways (Hamm, 2002). I have the skill off narrowing all the possible opportunities into one specific opportunity which carries more weight or is more probable to bring profits. I am innovative and come up with creative ideas to solutions of needs of people, and

Legal Systems and Contract Law Essay Example | Topics and Well Written Essays - 3000 words

Legal Systems and Contract Law - Essay Example Vindication becomes critical mechanism to compensate victims for dereliction of duty and examine contract for awarding appropriate damages2. The established clauses for breach of contract in sale of goods are: Non-performance of contractual duties, in terms of delivery of goods at the designated place. In the contract, the importance of implied terms becomes critical constituents of contract per se. They are not explicitly agreed upon by the parties but are implied by knowledge and therefore, legally binding3. The implied term proposes that the agreement or contract enables the other party to benefit from the contract as intended4. In the case, the judge had ruled out that the general rule of the contract interpretation is not as important as the intention of the parties that is manifested within the contract. Indeed, parties’ duty to cooperate is fundamental obligation which entitles the other party to benefit from the contract. Thus, the seller must make efforts to comply with reasonable requests which is not written but implied explicitly orally and by expression. The contract was made between two parties which were based in two different countries. As such, the physical delivery of goods at the correct destination become important factor for the buyer for achieving desired business objectives that are intended to be served by the contract. Delivery details of the goods as proposed within the contract by Metalique are distinct in their date of delivery but not in the destination. The seller was aware of the plans of buyer and therefore, supply of the same should conform to the plans of buyer. As such, it can be correctly inferred that Metalique had prior knowledge of the manufacturing site of Amethyst at Aberdeen, where the goods were required to complete the production of sports cycles. Thus as per the contractual terms and destination of

Othello (How Is He Lead to His Demise) Essay Example for Free

Othello (How Is He Lead to His Demise) Essay Shakespearean writing are ones of which, with a few strokes of a pen, can achieve more than novelists can achieve in a full length novel. Shakespeare’s writing is complex and includes great measures of love, hatred, loyalty, deception and betrayal. These traits of his texts are all evident in Othello. In Act 1, Othello is perceived as a noble moor. With Shakespeare’s invention of the manipulating and cunning Iago, the multi-layered use of Othello’s mothers handkerchief, and Othello’s past military training being resurfaced due to Iago’s lies, all lead Othello to his demise. Deception and betrayal are two of Iago’s worst traits when he is outranked by Cassio. Iago’s capacity for cruelty appears limitless, and no motivation he gives for his actions seems enough to explain the incredible destruction he wreaks on the lives of the people he knows best. His bitterness in not succeeding on becoming lieutenant is not a sufficient enough reason to match his countless acts of evil machinations. Iago uses a subtle approach when provoking Othello to become untrustworthy of Desdemona. He is able to hurt Othello successfully because he understands him so much. He grows closer to Othello as the plot progresses. In Act 2, scene 1 Iago states, â€Å"The moor, howbeit that I endure him not, is of constant, loving, noble nature†. These 3 adjectives indicate his awareness of Othello’s character. As Iago therefore continues to explain that he knows the noble moor would be a deserving husband of his wife, but then uses this knowledge to his power to play with Othello’s thoughts, using his strong love for Desdemona as a portal to self-destruction for all of those he knows best. He makes this statement in soliloquy after Othello and the entire company land on Cyprus. He is able to acknowledge that Othello is a worthy noble man, however, Iago reveals how evil and manipulating he can be, by wanting to utterly destroy Othello’s life and reputation. He is subbed when Othello gives the lieutenant’s position to Cassio. In return he makes ridiculous excuses that Othello slept with his wife Emilia, as another reason for revenge. It is all because of Iago’s cunning and evil power that he ruins these lives for his own sadistic pleasure. The noble moor is led to become the enraged murder when manipulative Iago tells Othello that Desdemona has given his mother’s handkerchief to Cassio. Act 3 Scene 3 is the beginning of Othello’s â€Å"handkerchief plot†, a seemingly insignificant event that becomes the means in which Othello, Desdemona, Cassio, Roderigo, Emilia and even Iago himself are completely undone. The handkerchief symbolizes love and with the manipulation of Iago, great depths of anger and untrustworthiness. Othello tells Desdemona that an Egyptian witch gave it to his mother, and it serves as a love charm. â€Å"Make it a darling like your precious eye. To lose’t or to give’t away were such a prediction as nothing else could match† Othello tells Desdemona. Othello’s simile here is an alarming one as it is evident that if Desdemona was to be unfaithful, the superstitious purposes can be equated in value for a precious bodily organ. Shakespeare cleverly allows this item to move amongst characters in the novel before Othello demands evidence of his wife’s disloyalty to him. Iago has already planned out his scheme before confronting Othello. Tell me but this, have you not sometimes seen a handkerchief, spotted with strawberries in your wifes hand? Iago uses this rhetorical question as a persuasive technique to make his point more believable. He explains to Othello that earlier that day he seen Cassio wipe his mouth with the handkerchief. We know that Cassio has not seen the item, and it is in Iago’s pocket whilst he asks this question. Othello is so blinded by jealousy that he accepts Iago’s lie as the strongest possible evidence. Although he forgets Desdemona tried to bind his head with it at dinner. Through this imagery and plot device we see that the importance of the handkerchief assists the noble moor in becoming the enraged murderer in scene 5. Scene 5 sees the story unfold and the main characters undone. Othello enters the room as he hovers over Desdemona whilst he tries to prepare himself to kill her. â€Å"It is the cause; it is the cause, my soul, let me not name it to you, you chaste stars! It is the cause†. This use of repetition implies Othello’s constant thought process and how he knows in his mind she has done wrong. He feels as though he must put an end to her betrayal and disloyalty, if not for himself, but for future men she may do it to. His past military training makes the killing of his wife second nature, a routine manoeuvre that’s sees the horrible deed carried out far easier than the circumstances should have allowed. â€Å"Out, strumpet! Weep’st thou for him to my face?† Desdemona is questioned by Othello, asking if she is calling for Cassio right to his face. â€Å"Down, strumpet!†. Othello proceeds to call Desdemona a whore on numerous occasions. This dramatic visualization enforces the idea that Othello has been greatly manipulated. Iago’s words have pushed him to the extent that he can no longer see Desdemona the way he once used too. His second nature of killing and military training is evident when he does not give Desdemona that chance to say a last prayer. He tells her, â€Å"It is too late†, as he smoothers her with the pillow they once both lay on together. This cruel and unfair treatment comes from what he knows best. If in danger, you must protect yourself. Although he was not in physical harm, his heart was in a much deeper pain. He used his unique skills as his defence mechanism to kill. Othello has been considered one of the most painful of Shakespeares tragedies. It explores the collapse of a proud, honourable man, the killing of a beautiful, dedicated woman, and the unreasoning hate of a â€Å"motiveless† villain. The text has evoked terror and pity in audiences throughout the centuries. Othello however holds a power that is perhaps more abrupt and strongly felt for operating on the personal, human plane.

Database Comparison of SQL Server 2000, Access, MySQL, DB2, and Oracle

Introduction This paper will compare and contrast five different database management systems on six criteria. The database management systems (DBMS) that will be discussed are SQL Server 2000, Access, MySQL, DB2, and Oracle. The criteria that will be compared are the systems’ functionality, the requirements that must be met to run the DBMS, the expansion capabilities – if it is able to expand to handle more data over time, the types of companies that typically use each one, the normal usage of the DBMS, and the costs associated with implementing the DBMS. System functionality Microsoft Access is a database engine and development environment in one package. It is typically workstation-based, and designed to be easy to use, even for users with no experience. However, it also provides advanced functionality for experienced users. MySQL is the largest open-source RDMBS, and it is server-based, as well as the rest of the DBMS that will be discussed. According to the mysql.com website, it offers high reliability and performance, easy use and deployment, freedom from platform lock-in by providing ready access to source code, and cross-platform support. SQL Server is an enterprise class RDBMS from Microsoft. It is part of the Back Office Suite of products. Although it is always server-based in production, it can be client-based in development. DB2 is also an enterprise-class DBMS, produced by IBM. It offers some object-oriented functionality, as well as cross-platform compatibility, and is server-based. Finally, Oracle offers much of the same functionality as DB2 , with cross-platform capability, and some object-oriented features. It, as well, is server-based. System Requirements There is a correlation between the complexity of the DBMS and the system requirements. For instance, Access can be installed on any Windows-based operating system from Windows 95 and above. SQL Server, in the widely used Standard and Enterprise editions, is also strictly Windows-based, but must be run on Windows NT or 2000 Servers. The personal and development editions of SQL Server may be run on Windows NT Workstation, and Windows 2000 and XP Professional, in addition to the server platforms. MySQL has a wide variety of platforms, including the Windows platforms, Sun Solaris, FreeBSD, Mac OS X, and HP-UX, to list a few. DB2 will run on Windows NT 4 and higher, Sun Solaris, HP-UX and Linux.... ...n   Ã‚  Ã‚  Ã‚  Ã‚  This paper was written to show the similarities and differences in five different databases. It compared Access, MySQL, SQL Server, DB2, and Oracle in six different areas. It found many similarities in functionality, but large diversity in pricing. References Chigrik, Alexander, Oracle 9i Database vs DB2 v8.1 (n.d.), retrieved April 6, 2005, from http://www.mssqlcity.com/Articles/Compare/oracle_vs_db2.htm Chigrik, Alexander, SQL Server 2000 vs Access 2000 (n.d.), retrieved April 6, 2005, from http://www.mssqlcity.com/Articles/Compare/sql_server_vs_access.htm Chigrik, Alexander, SQL Server 2000 vs DB2 v8.1 (n.d.), retrieved April 6, 2005, from http://www.mssqlcity.com/Articles/Compare/sql_server_vs_db2.htm Chigrik, Alexander, SQL Server 2000 vs MySQL version 4.1 (n.d.), retrieved April 6, 2005, from http://www.mssqlcity.com/Articles/Compare/sql_server_vs_mysql.htm Chigrik, Alexander, SQL Server 2000 vs Oracle 9i (n.d.), retrieved April 6, 2005, from http://www.mssqlcity.com/Articles/Compare/sql_server_vs_oracle.htm MySQL Licensing Policy (n.d.), retrieved April 6, 2005, from the MySQL company website: http://www.mysql.com/company/legal/licensing/

Gambling among Adolescents in North America Essay

Lottery, card games, sports betting and money wagers. These are a few kinds of gambling that adults engage in; however, the youth of today are also found to be gambling more than adults (Derevensky & Gupta, 2002; Huang & Boyer, 2007). According to Derevensky & Gupta (2002), there is an alarmingly high percentage of children and adolescents engaged in gambling activities. In a long-term analysis between 1984 to 1999, it was found that the prevalence of youth gambling in North America increased from 45% to 66% and that the proportion of the youth who have serious gambling-related problems have increased as well from 10% to 15% in the same time period (Huang & Boyer, 2007). In the past 25 years in the United States and Canada, it has been found that the youth is significantly associated with gambling-related problems; the percentage of youth classified under the Sub-clinical or problem gambling (Level 2) and the pathological gambling (Level 3) were at 14. 6% and 4. 8% respectively in 2006, which is more than twice of the adults who only have a percentage of 2. 5% and 1. 5% each (ibid). Among the youth, it has also been found that more young men gamble more than women and they are also identified to be problem gamblers than young women and even among adults (Huang & Boyer, 2007). In North America today, approximately 80% of adolescents have participated in some form of gambling for money within in their lifetime (Felsher, Derevensky & Gupta, 2003; Messerlian & Derevensky, 2005). This is an alarming rate. The number of youth who are engaged in adolescent gambling is higher today more than ever before and it is starting to become a serious public health issue that many nations, especially the United States and Canada, are trying to address (Messerlian & Derevensky, 2005). Considerable research by psychologist and sociologists are being conducted regarding this problem. This paper will identify the causes of adolescent gambling, its consequences and what psychologists and the government are doing to treat this issue. Causes of Adolescent Gambling The availability and accessibility of gambling increased progressively in the United States and Canada from 1984-1999, which was also the time that an increase in youth gambling also occurred (Derevensky & Gupta, 2002). This increase in youth gambling has been attributed to the support of the two governments in the lucrative gambling industry. Political economy theories of Sauer maintain that this is due to the need for revenue generation of the large governments (Messerlian & Derevensky, 2005). The youth have become exposed to numerous gambling establishments, directly and indirectly (Felsher et al, 2003). The widespread legalization of the different kinds of gambling in North America has greatly exposed the youth to the addictive game (ibid; Huang & Boyer, 2007). Gambling has already become a â€Å"well-established recreational form of entertainment† (Felsher et al, 2003) and there is already an estimated 15. 3million adolescents in North America who have engaged in gambling activities and 2. 2 million of these are problem or pathological gamblers (Huang & Boyer, 2007). Among 12-17 year old Americans, 4%–8% of them are already pathological gamblers and another 10%–15% of the youth are at risk of developing a serious problem (Felsher et al. , 2003; Messerlian & Derevensky, 2005). Adolescents gamble because they are tempted by the â€Å"lure of excitement, entertainment, and potential financial gain associated with gambling† (Messerlian & Derevensky, 2005). Increased exposure to gambling will teach the kids to gamble, and the social learning theory of Albert Bandura points out the role of observation and imitation in the acquisition and maintenance of socially desirable and undesirable characteristics (Felsher et al. , 2003). The increased exposure they have in gambling influences them to do the same. Family and friends are the primary reference groups, but it is the parents who have a stronger influence since they occur earlier than the peer group (ibid). The parents are observed to be having fun and adolescents surveyed said they gamble because their parents play for enjoyment and excitement, and it is the parents who play their children and engage them in gambling (ibid). In the social learning theory, there are six mechanisms identified that is involved in the development of gambling and these are: 1) affective states such as anxiety or depression; 2) cognitive distortions about gambling; 3) behavioral reinforcement schedules; 4) social and institutional determinants such as opportunity to gamble; 5) sub-cultural conditions like prevailing attitude towards gambling and values of the adolescent’s social context and reference groups (as seen in the preceding paragraph); and 6) internal fantasy relationships with personifications like the parents or â€Å"lady luck† (Upfold, 2007). Lottery is the most favored form of gambling by adolescents because of its ease of accessibility and the minimal amount of money required to participate in the draw (Felsher et al. , 2003). Parents purchase the lottery tickets and they include their children in their gambling activity by asking for their advice, such as what number/s they should pick, let them carry the money, fill in the lottery stubs, scratching the numbers, etc. (ibid). This observation and direct participation of gambling from significant reference groups, such as the parents, influences the youth’s participation in gambling activities (Messerlian & Derevensky, 2005). The parental acceptance of gambling as a recreational activity further encourages the youth to partake in it (Felsher et al. , 2003). Adolescents who gamble say that they have learned it from their parents. 15% of children made first bet with their parents and another 20% with other family members (Messerlian & Derevensky, 2005). Parents gamble in close proximity to their children and they have a poor understanding of the negative consequences that this will have on their child (ibid). The Cognitive-Behavioral Model, which is part of the social-learning theory, may explain this cause. The model is based on the principles of learning from imitation, observation, schedules of enforcement and cognition or how the youth would interpret and draw conclusions about the events around him or her (Upfold, 2007). They are enforced to gamble since the adolescents report that their parents are aware of their gambling and that they do not object to it; 50% of parents are aware and are not worried, disregarding the age of the child (Felsher et al. , 2003). 58. 5% of children in the study of Felsher et al. (2003) also say that they wager money with their parents, hence they are taught to gamble; some parents even purchase lottery tickets for their child’s behalf and it has been found that the more severe gambling a child is doing, the more tickets there are purchased by parents. Also, adolescents who were found to be regularly gambling report that they gamble with their family members and 40% say they do it with their parents (Messerlian & Derevensky, 2005). â€Å"Problem gambling is governed by a complex set of interrelating factors, causes, and determinants: biological, familial, behavioral, social, and environmental† (ibid). Under environmental, ease of access of online-gambling sites on the Internet is a new problem since the youth can easily access it and can be enticed by the visual appeals of Internet gambling (ibid). Another important reference point and part of the environmental factor which indirectly teaches gambling to children and reinforces it is the school. There are schools who promote gambling through fundraising activities including lottery, raffle draws, bingo, casino nights, and by permitting card playing within schools (ibid). Another explanation for causes of gambling is the Psychodynamic Model, which proposes that personal problems â€Å"lie within the psyche and are an attempt at self-healing or a strategy of resolving unconscious psychic conflicts†¦beyond voluntary control,† (Upfold, 2007), hence the individual continues to engage in gambling. There are three main components in this model and they are: 1) Gambling is an unconscious substitute for aggressive outlets; 2) Gambling involves an unconscious desire to lose- a wish to be punished in reaction to guilt; and 3) Gambling is a medium for continued enactment of psychological conflict (ibid). Adolescents do not engage in gambling for money but for excitement and enjoyment; through video lottery terminals, sports betting, cards, lotteries, bingo and other forms of gambling, adolescents with a gambling problem exhibit a number of dissociative behaviors such as escape into another world where they have altered egos (Derevensky & Gupta, 2002). Their personality traits that are correlated with risk-taking behavior such as excitable, extroverted, anxious and lower self-discipline show that they have poor coping and adaptive skills, so when they cannot cope with many hardships in their life or the stress of being a teenager, they gamble to â€Å"escape from the realities of daily life† (ibid). Gambling has been a way for adolescents who experience negative life events and use emotional-coping strategies to escape their problems, even if they have claimed to have social support from their peers (ibid; Bergevin, Gupta & Derevensky, 2006). The Trait Theory of Gambling is also part of the psychodynamic model and it show that there are certain personalities that is related to the problem of gambling such as depression, anti-social personality disorder- particularly for pathological gamblers, and narcissism- as seen in the compulsive gamblers (Upfold, 2007). Other identified risk factors that may lead to adolescent gambling include male gender, alcohol and drug use, deviant peers, family history of gambling, and impulsive behavior (Pietrzak, Ladd & Petry, 2003). Consequences of Adolescent Gambling The consequences of adolescent gambling are somewhat similar to that of adult gamblers; they not only affect themselves but society as a whole. Adolescent gambling does not only affect the individual adolescent but their families, peers, communities and health services (Messerlian & Derevensky, 2005). The consequences the adolescent gamblers face are widespread and affects their psychological, behavioral, legal, academic, family and interpersonal domains- they become delinquent, have poor academic performance, impair their academic performance or even drop out from school, disrupt their relationship with family and friends, and display criminal behavior (ibid). They face negative health, psychological, social, personal and financial consequences that is why gambling is becoming a public health issue (ibid). It has been found that there is a strong correlation between adolescent gambling and the increased likelihood to drink alcohol, smoke tobacco and use drugs (Hardoon, Gupta & Derevensky, 2004). Huang & Boyer (2007) also says that adolescent gamblers are more likely to experience psychiatric problems, especially substance use disorders. The common factors that lead to this among adolescents are low self-esteem, depression, suicidal thoughts, victim of abuse, poor school performance, history of delinquency, poor impulse control, being male, early onset of gambling, parental history of gambling, and community/family acceptance of gambling (ibid). This will greatly affect the future of the youth since all that they indulge in is gambling. They become dissociated from the real world and spend much of their time gambling that they do not get to develop themselves as individuals anymore. They become more susceptible to suicide ideation and attempts, they replace their old friends with their gambling associates and they have a higher risk to develop an addiction or poly addictions (Gupta & Derevensky, 2002). In the study of Felsher et al. (2003), they found that 94% of young male gamblers and 93% of young female gamblers are not afraid to get caught. This shows their lack of concern on what may happen to them if they are caught and this may also show the acceptance of their parents. Since parents and most institutions fail to recognize gambling as a serious problem or certain activities to be gambling (Derevensky and Gupta, 2002), the adolescents are at a higher risk to further develop their gambling addiction. The course of gambling varies from one individual to another; however, the social learning theory shows that since gambling behavior is acquired it can be thought of as a continuum or stages from problem-free gambling all the way to pathological gambling (Messerlian & Derevensky, 2005; Upfold, 2007). Messerlian & Derevensky (2005) states that â€Å"as gambling escalates and one moves along the continuum of gambling risk, the negative outcomes begin to outweigh any potential benefits† and this is when they would start experiencing different kinds of impaired personal, health, financial and social consequences. Treatments to Adolescent Gambling The numerous psychosocial costs of gambling to the individual, his/her family and to the community shows that this is a problem that must be addressed and treated (Derevensky and Gupta, 2002). Some adolescents do not know that they have a gambling addiction or disorder and this prevents them from getting proper treatment (ibid) however, with the intervention of family, friends or event the school, the adolescent may get treated. There are several kinds of treatment for adolescents who are already problem or pathological gamblers. Before these are discussed, prevention models for gambling will be discussed first since prevention is better than cure. Government policies should be stricter regarding gambling, particularly On-line gambling since that is readily accessible to the youth. Public policies that can influence the social environment and minimize unhealthy gambling behavior such as â€Å"legislation on advertising and promotion, laws regulating minimum age-requirements and their enforcement, provision of programs for harm minimization, fiscal measures, and regulation of the availability of products† should be balanced with the economic gains of the gambling industry (Messerlian & Derevensky 2005). Other prevention models suggested by Derevensky & Gupta (2002) include the need for awareness of the problem; activities that increase knowledge on adolescent gambling; programs to help modify and change attitude that gambling is not harmless; teaching of effective coping and adaptive skills to prevent problematic gambling; changing inappropriate conceptions about skill and luck, the illusion of control and independence in gambling activities; and identification, assessment and referral of students who are indicative of being at risk to gambling problems. Psychosocial approaches are one of the methods used to treat pathological gambling and this for adults this includes Gamblers Anonymous (Pietrzak et al. , 2006). For the adolescents several youth groups have been formed such as youthbet. net in Canada and wannabet. org in the United States; these website are managed by youths and non-governmental organizations to offer assistance and collaboration to adolescents (Messerlian & Derevensky, 2005). Piertzak et al. (2006) found that cognitive-behavior therapy (CBT) and eclectic therapy have been helpful in reducing problematic gambling behaviors. CBT involves altering the inaccurate perceptions, beliefs and attitudes of adolescents about gambling. The eclectic therapy is the individual approach to treating gambling problems and consists of: detailed assessment, acceptance of the problem, development of effective coping skills, restructuring of free time, involvement of family and social supports, cognitive restructuring, establishment of debt payment plans and relapse prevention (ibid). The motivational enhancement therapy (MET) is also used and is based on the concept that behavior change occurs through identifiable stages: pre-contemplation, contemplation, action and maintenance (ibid). In this approach, the therapist is non-confrontational and elicits the adolescent’s understanding of the consequences of gambling and strengthens the commitment to change the ways of the individual; since it has a shorter duration that CBT and other therapies, MET is recommended for onset problems (ibid). A disease model is also sometimes used to treat gambling problems. In this approach, the compulsive gambler is made to embrace abstinence from gambling, to participate in self-help groups and to maintain abstinence by going through therapy to deal with previous or latent psychological problems (Upfold, 2007). There is also the Ecological Approach wherein gambling behavior is viewed from multiple perspectives and addresses the behavior from an individual and socio-environmental level where interventions are made at five levels that affects an individual to gamble: biological, familial, behavioral, social and environmental (Messerlian & Derevesnky, 2005). Internal and external factors cause an adolescent to gamble. Occasional gambling is harmless but once exposed to gambling especially at a young age, gambling problems may occur and develop into an addiction, which may affect the social, academic and personal life of the adolescent. Treatments vary such as cognitive-behavioral therapy, eclectic therapy, motivational-enhancement therapy and ecological approach; however, prevention of adolescent gambling is still the best and this can be done through increased awareness about the public health problem and stricter government policies regarding access of adolescents to gambling venues, especially online gambling. Bibliography Bergevin, T. , Gupta, R. and Derevensky, J. (2006). Adolescent gambling: Understanding the role of stress and coping. Journal of Gambling Studies, (22), 195-208. Derevensky, J. L. and Gupta, R. (2002). Youth gambling: A clinical and research perspective. The Electronic Journal of Gambling Issues. Retrieved April 9, 2008 from http://www. camh. net/egambling/issue2/feature/index. html Felsher, J. R. , Derevensky, J. L. , Gupta, R. (2003). Parental influences and social modelling of youth lottery participation. Journal of Community & Applied Social Psychology, 13: 361-377. Hardoon, K. K. , Gupta, R. and Derevensky, J. L. (2004). Psychosocial variables associated with adolescent gambling. Psychology of Addictive Behaviors, 18 (2), 170 – 179. Huang, J. H. and Boyer, R.. (2007). Epidemiology of youth gambling problems in Canada: A national prevalence study. The Canadian Journal of Psychiatry, 52 (10). Messerlian, C. and Derevensky, M. (2005). Youth gambling: A public health perspective. Journal of Gambling Issues (14). Pietrzak, R. H. , Ladd, G. T. and Petry, N. M. (2003). Disordered gambling in adolescents: Epidemiology, diagnosis and treatment. Pediatr Drugs, 5 (9), 583 – 592. Upfold, Darryl. (2007). An introduction to conceptual models of problem gambling. Center for Addiction and Mental Health. Retrieved April 13, 2008, from http://www. problemgambling. ca/EN/ResourcesForProfessionals/Pages/AnIntroductiontoConceptualModelsofProblemGambling. aspx